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Strategy12 min read · March 4, 2026

Why Mid-Market Companies Are in the Best Position to Win in the AI Era

Why the 'AI is hard' narrative is wrong for $5M-$250M companies — and why you're best positioned to win.

DK
Devin Kearns
Peys

Big enterprises have massive budgets but are bottlenecked by committee reviews, compliance audits, and legacy politics. Small startups have speed but lack historical data, revenue streams, and actual customers.

Mid-market companies ($5M to $250M) are in the sweet spot. You have the data, the customers, and the resources to build real custom systems — and the speed to ship them before big competitors can clear legal review.

The Mid-Market Advantage

You don't need to build foundational models. You can use APIs and open-source infrastructure to stitch custom pipelines around your proprietary database structures. By building custom IP that you fully own, you protect your margins and create long-term enterprise value.